Teams at PUMA Group

Leads ecommerce UI/UX research, competitive analysis, visual merchandising planning, wireframing, mockups, storefront design, content optimization, and UX performance measurement. Coordinates vendor design teams and collaborates with operations, buying, IT, and marketing stakeholders to improve marketplace experiences, maintain brand consistency, and optimize product pages, navigation, campaigns, and organic traffic opportunities.

Manage Puma’s Southeast Asia e-commerce marketplace content strategy, calendars, product listings, campaign assets, and backend Seller Center operations. Coordinate with marketing, merchandising, business teams, regional partners, and vendors to launch accurate content across Lazada, Shopee, Zalora, TikTok, and Tokopedia. Monitor brand consistency, analyze marketplace performance and consumer behavior, support sales KPIs, and develop creative and competitive insights to improve marketplace execution.

Drives regional commercial planning across Southeast Asia Wholesale Multi channels by consolidating sales forecasts, monitoring sell-in, sell-through, inventory, and KPIs, supporting seasonal planning, and improving forecasting processes. Prepares reports, dashboards, presentations, and planning materials while partnering with sales, merchandising, business intelligence, and planning teams to identify risks, optimize inventory productivity, and support data-driven business decisions.