Jobs at PlusMinusOne

Own lifecycle marketing for e-commerce websites and subscription mobile apps, driving engagement, retention, repeat purchases, and revenue. Analyze user behavior, funnels, cohorts, and subscriptions to build segments and personalized campaigns across email, push, and in-app channels. Manage onboarding, abandoned checkout, cross-sell, churn prevention, reactivation, and win-back journeys. Run A/B tests, use AI tools, and measure campaign impact on conversion, retention, and lifetime value.

Produce high-quality AI-generated images and videos, develop and optimize prompts, adapt visual concepts, evaluate outputs, troubleshoot inconsistencies, and manage content production through delivery. The role involves testing AI models, improving workflow efficiency, collaborating with cross-functional teams, and staying current with emerging generative AI tools and techniques.

Support and lead web-to-app funnel growth initiatives, analyzing user journeys from ad click through subscription purchase. Identify funnel drop-offs, optimize landing pages, quizzes, paywalls, CTAs, and onboarding flows, and support A/B testing. Collaborate with marketing, product, design, and data teams; benchmark competitors; analyze campaign and subscription metrics; and prepare actionable reports to improve acquisition and conversion.

Design complete mobile user interfaces from wireframes, including layouts, color, typography, UI elements, micro-interactions, and icons. Build reusable design workflows, components, prompts, and systems; establish design standards; collaborate with product, marketing, engineering, and QA teams; identify product improvements from user feedback; and stay current with mobile design and AI-tooling trends.

Define and prioritize product opportunities for mobile apps, validate ideas through AI-assisted prototyping and continuous experiments, and own product strategy, roadmap, user experience, and lifecycle from ideation through launch. The role requires close collaboration with engineering, design, data, growth, and AI agents while using analytics, market trends, and user insights to guide decisions.

Develop and ship native iOS applications using Swift with AI-assisted engineering workflows. Own code quality, architecture, testing, CI/CD, security, and third-party SDK integrations. Build development tooling, automation, and agent workflows; review AI- and human-generated code; guide non-engineering teams using AI; contribute to technical design and agile product development; and evaluate emerging AI models and tools.

Build and operate scalable backend services for mobile and web products using Node.js and TypeScript. Responsibilities include REST API development, third-party integrations, Kubernetes deployments, production monitoring, debugging, event and data pipeline work, code reviews, planning, mentoring, and cross-team technical initiatives.