Teams at PlusMinusOne

Own lifecycle marketing for e-commerce websites and subscription mobile apps, driving engagement, retention, repeat purchases, and revenue. Analyze user behavior, funnels, cohorts, and subscriptions to build segments and personalized campaigns across email, push, and in-app channels. Manage onboarding, abandoned checkout, cross-sell, churn prevention, reactivation, and win-back journeys. Run A/B tests, use AI tools, and measure campaign impact on conversion, retention, and lifetime value.

Produce high-quality AI-generated images and videos, develop and optimize prompts, adapt visual concepts, evaluate outputs, troubleshoot inconsistencies, and manage content production through delivery. The role involves testing AI models, improving workflow efficiency, collaborating with cross-functional teams, and staying current with emerging generative AI tools and techniques.

Support and lead web-to-app funnel growth initiatives, analyzing user journeys from ad click through subscription purchase. Identify funnel drop-offs, optimize landing pages, quizzes, paywalls, CTAs, and onboarding flows, and support A/B testing. Collaborate with marketing, product, design, and data teams; benchmark competitors; analyze campaign and subscription metrics; and prepare actionable reports to improve acquisition and conversion.