Jobs at plancraft

Lead Product and UX to define and deliver an AI-first B2B SaaS product for tradespeople across Europe. Own AI product strategy, reliability and evaluation, prioritisation across platform, AI and markets, and build outcome-oriented teams. Scale product and organisation across multiple countries, set operating models and decision rhythms, and co-own commercial outcomes with GTM.

Convert inbound and outbound leads into paying B2B SaaS customers in Spain, manage the full customer lifecycle including onboarding and activation, maintain CRM hygiene, run localized outbound experiments, report weekly metrics, and help build a scalable, localized sales playbook.

Build and own Plancraft's MarTech and attribution stack: implement multi-touch attribution, maintain tracking (GTM/server-side), set up GA4, write SQL reports, create dashboards, manage consent/GDPR, run integrations between HubSpot, ad platforms and the data warehouse, and scale measurement across markets while partnering with Data and Junior MarTech.

Lead Italy marketing as the first local hire: own local execution and budget, localize brand and content, run creator collaborations, social channels, events and community activations, collect customer stories and market insights, and coordinate closely with HQ Performance, Brand, Content, and Product teams to drive awareness and growth.

Own and scale paid search across Google and Microsoft to drive B2B pipeline growth. Optimize campaigns, bidding, creatives, targeting, and tracking (GA4/GTM). Run experiments, improve CAC/CAC:LTV and lead quality, build reporting, resolve attribution issues, and collaborate with cross-functional teams to connect channel performance to revenue.

Lead and improve People Operations processes across the employee lifecycle: HRIS administration, payroll inputs, contract management, and data quality. Build SOPs, automation and AI-enabled workflows, dashboards, and self-service resources. Partner with stakeholders to scale international employment setups and drive continuous operational improvements.

Own and improve cross-functional GTM processes across the customer lifecycle. Design, implement, document, and govern scalable lifecycle stages, handoffs, SLAs, automations, and AI workflows. Monitor process performance, run audits and KPI reviews, lead multi-market rollouts across Europe, coach operations peers, and build the GTM Process Library as the single source of truth to drive conversion, retention, efficiency, and revenue.

Lead global SEO and GEO strategy to drive organic growth across search engines and AI discovery platforms. Own technical SEO, content strategy, international/local SEO, performance measurement, and cross-functional collaboration. Run audits, experiments, dashboards, and partner with Product, Marketing, Website and Country teams to maximize visibility and conversion.

Own the full sales cycle in Italy: convert leads, run demos, onboard and activate customers, maintain CRM hygiene, run outbound experiments, report metrics, and help build a scalable local sales playbook.

Build and lead a modern, scalable Finance function for multi-entity European expansion. Own FP&A, accounting, compliance, treasury, finance systems and investor reporting. Hire and develop the finance team, embed AI and automation, shape financial architecture, support fundraising and collaborate with Data/RevOps to deliver accurate financial insight and decision support.

Lead strategy and execution of org development initiatives (performance, rewards, org design). Translate strategy and data into scalable systems, drive rollouts and enablement, support workforce planning, maintain P&O data quality, and partner with leadership to embed AI-driven workflows and measurable adoption.

Lead strategy translation, planning, and operating-system improvements across the company. Drive cross-functional initiatives end-to-end, design scalable processes and decision frameworks, enable execution through tooling and AI workflows, and partner closely with founders and leadership to improve clarity, alignment, and follow-through.

Own and optimize paid social campaigns end-to-end (setup, execution, analysis, reporting). Run A/B tests, improve creatives and tracking, collaborate with Brand/Content/RevOps, and identify scalable growth opportunities using data-driven insights and modern automation/AI.

Lead and coach engineering teams while remaining hands-on at a Senior/Staff technical level. Drive architecture, code quality, reliability, developer experience, cross-team initiatives, hiring, and collaboration with Product and Design. Champion AI-enabled engineering workflows and tooling to improve productivity and ship scalable systems.

Own the customer lifecycle for Spanish customers: onboard, implement, train, support, monitor adoption, manage renewals and expansions, coordinate cross-functionally, and feed product/market insights to improve outcomes.

Be the voice of Plancraft in the Netherlands by running structured outbound calls, qualifying leads, booking demos, reactivating trial accounts, and building a Dutch sales pipeline. Work onsite in Amsterdam (hybrid), track KPIs, use CRM, and continuously improve through coaching and feedback to support market growth.