Teams at plancraft

Lead Product and UX to define and deliver an AI-first B2B SaaS product for tradespeople across Europe. Own AI product strategy, reliability and evaluation, prioritisation across platform, AI and markets, and build outcome-oriented teams. Scale product and organisation across multiple countries, set operating models and decision rhythms, and co-own commercial outcomes with GTM.

Convert inbound and outbound leads into paying B2B SaaS customers in Spain, manage the full customer lifecycle including onboarding and activation, maintain CRM hygiene, run localized outbound experiments, report weekly metrics, and help build a scalable, localized sales playbook.

Build and own Plancraft's MarTech and attribution stack: implement multi-touch attribution, maintain tracking (GTM/server-side), set up GA4, write SQL reports, create dashboards, manage consent/GDPR, run integrations between HubSpot, ad platforms and the data warehouse, and scale measurement across markets while partnering with Data and Junior MarTech.