Teams at PerkinElmer

Develops and edits technical and marketing content for laboratory solutions and services, including blogs, white papers, case studies, websites, campaigns, and sales materials. Translates complex scientific and operational information into clear customer-focused communications, interviews subject matter experts, validates technical claims, supports SEO and thought leadership, and manages multiple content projects and deadlines.

Develops and executes integrated regional marketing programs across LATAM and North America to support pipeline growth, revenue, customer engagement, and brand awareness. Partners with sales, product, global marketing, and regional leaders to align plans, localize campaigns, manage events and demand-generation activities, and optimize performance. Tracks pipeline contribution, lead quality, conversion, engagement, event results, and ROI to improve marketing effectiveness and align regional priorities with global strategy.

Leads global marketing for PerkinElmer’s Analytical Testing Solutions business, owning brand strategy, demand generation, digital marketing, product content, events, sales enablement, customer insights, and marketing budgets. The role drives awareness, qualified pipeline, commercial alignment, digital commerce, lead qualification, campaign performance, and revenue growth while managing a global marketing organization and partnering with sales, product, service, R&D, finance, and corporate communications.