Parallels
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Software
Own and build Parallels’ lifecycle marketing function across trial, onboarding, activation, conversion, renewal, retention, churn prevention, win-back, upsell, and cross-sell. Design behavior-led customer journeys, segmentation, automation, experimentation, and reporting. Partner cross-functionally to improve conversion, recurring revenue, customer value, and retention while maintaining deliverability, consent, QA, and compliance standards.
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Build and scale AI-enabled GTM workflows across sales, marketing, partnerships, customer success, and revenue operations. Integrate CRM, marketing, data, enrichment, and AI systems using APIs, automation platforms, and lightweight code. Develop solutions for research, prioritization, personalization, pipeline intelligence, campaign optimization, onboarding, renewals, and customer expansion. Rapidly prototype, measure business impact, improve reliability, and deploy successful automations into production.
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Supports the end-to-end planning and execution of global in-person and virtual industry events. Responsibilities include vendor logistics, asset ordering and shipping, registration, contracts, supplier communication, invoice processing, event portal management, cross-functional coordination, and on-site setup and troubleshooting. The role also tracks event performance metrics and leads or supports event-day operations.
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Provides senior legal and compliance guidance to Product and Engineering teams for software and AI products. Advises on privacy, security, intellectual property, licensing, export controls, sanctions, regulatory compliance, customer agreements, and commercial risks. Builds scalable legal review processes, supports incident and audit responses, protects innovations, negotiates product-related agreements, and translates complex legal and technical requirements into practical business guidance.
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Manage end-to-end contract renewals for a portfolio of Parallels Desktop customers. Communicate with customers, distributors, and partners; prepare quotes; maintain Salesforce records; negotiate renewal terms; identify upsell and cross-sell opportunities; track renewal KPIs; collaborate with sales, customer success, revenue operations, and order management; and improve renewal processes.
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Design and prototype Parallels.com pages from wireframes through developer-ready visuals, evolve design systems, improve usability and conversion, and create branded digital and campaign assets. Collaborate with developers, creative teams, and stakeholders while using analytics, testing, accessibility practices, and AI-assisted tools to guide design decisions and improve workflow efficiency.
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Owns partner marketing operations across Salesforce reporting, campaign data, MDF budgeting and reconciliation, partner portal administration, training content, and system integrations. The role analyzes partner engagement and campaign performance, maintains accurate records across platforms, troubleshoots portal issues, manages partner access, and coordinates with Marketing, Sales, Finance, IT, and external partners. Success requires strong organization, project management, data analysis, Salesforce, Excel, and PRM platform experience.
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Provides senior legal and compliance guidance to Product and Engineering teams for software and AI products. Advises on privacy, security, intellectual property, AI governance, export controls, sanctions, regulatory compliance, customer contracts, and technology commercialization. Builds scalable legal review processes, supports incidents and audits, negotiates agreements, and translates complex legal and technical requirements into practical product guidance.
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Manage Parallels’ presence across Reddit, YouTube, forums, Discord, and other online communities. Engage customers, answer questions, build relationships, monitor sentiment, and translate conversations into customer insights and content ideas. Collaborate with Product, Support, Social, Lifecycle, and Influencer teams while supporting creator content, tutorials, reviews, compatibility discussions, and FAQs. The role requires strong written communication, sound public-response judgment, technology curiosity, and familiarity with gaming audiences.
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Generates sales pipeline through outbound calling, email, LinkedIn outreach, and targeted campaigns. Identifies prospects and decision-makers, conducts discovery conversations, qualifies opportunities, secures meetings, and collaborates with Account Executives, Marketing, and Channel Partners. Maintains accurate Salesforce data, supports demand-generation events, follows up consistently, and meets activity, meeting, and pipeline targets while engaging business and technical stakeholders.
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Manage the Parallels Desktop channel sales strategy and revenue targets. Recruit, onboard, enable, and grow resellers, distributors, VARs, SIs, and MSPs, especially within the Apple ecosystem. Lead partner planning, business reviews, co-selling, co-marketing, incentive programs, and cross-functional coordination. Maintain executive-level partner relationships, pipeline accuracy, and channel compliance while ensuring effective customer and partner handoffs.
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Supports the Governance, Risk, and Compliance program by monitoring compliance, maintaining risk registers, managing third-party vendor assessments, responding to RFPs and security questionnaires, updating policies, and coordinating SOC 2, ISO 27001, and DORA audits. The role includes control testing, evidence collection, remediation tracking, compliance reporting, and cross-functional collaboration with IT, Legal, Product, Security, and HR.
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Analyze customer journeys, churn, acquisition, activation, retention, attribution, experimentation, and conversion. Develop advanced models and actionable strategy recommendations for B2C Marketing. Partner with stakeholders and data engineering to define metrics, improve data quality and governance, and build scalable dashboards using modern analytics and visualization tools. Independently manage multiple complex projects and identify opportunities that support business objectives.
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Owns end-to-end promotional in-product campaigns and trial growth initiatives, including configuration, QA, launches, monitoring, optimization, and A/B testing. Uses customer behavior and lifecycle data to improve targeting, personalization, activation, engagement, and trial-to-paid conversion. Analyzes campaign and cohort performance, identifies growth opportunities, coordinates cross-functional stakeholders, manages multiple initiatives in Jira, and turns insights into actionable recommendations and experimentation playbooks.
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Own the strategy and execution of affiliate and influencer marketing, including partner recruitment, creator campaigns, commercial negotiations, tracking, attribution, performance optimization, promotions, and compliance. Build scalable partner programs that drive customer acquisition, revenue, ARR, CAC, and ROAS. Collaborate with marketing, ecommerce, analytics, product, legal, and creative teams while managing reporting, affiliate platforms, partner economics, and global campaigns in a remote environment.
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Own paid media and generative engine optimization programs for Parallels’ B2B Server and Cloud portfolio. Manage campaigns, budgets, targeting, testing, optimization, reporting, attribution, and conversion initiatives across channels. Translate performance insights into demand and pipeline growth while collaborating with Sales, Product Marketing, Operations, Web, Creative, and regional teams. Develop repeatable acquisition programs and improve visibility across AI-driven discovery platforms.
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Analyze customer journeys, churn, acquisition, activation, retention, conversion, media mix, attribution, and experimentation for the B2C Marketing team. Build advanced models, identify growth opportunities, define metrics, and create scalable dashboards in partnership with stakeholders and data engineering. Manage multiple complex projects independently and translate complex datasets into actionable business recommendations.
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Manage strategic mid-market customers across EMEA and APAC, owning renewals, retention, expansion, adoption, forecasting, and customer success plans. Build trusted advisor relationships, conduct business reviews, monitor product usage and satisfaction, mitigate churn risk, coordinate onboarding and technical resources, and identify growth opportunities. Collaborate with channel partners, Marketing, and Product while maintaining accurate CRM records and using customer data to drive improvement initiatives.
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Leads Parallels’ governance, risk, and compliance program, including third-party risk management, customer security questionnaires, policy development, risk registers, control testing, audit readiness, and external audits. The role monitors regulatory and framework changes, manages security and privacy incidents, maintains the Trust Center, drives remediation, and oversees compliance training. It also leads cross-functional stakeholders, manages auditor relationships, and hires and develops GRC analysts.



