Teams at Parallels

Own and build Parallels’ lifecycle marketing function across trial, onboarding, activation, conversion, renewal, retention, churn prevention, win-back, upsell, and cross-sell. Design behavior-led customer journeys, segmentation, automation, experimentation, and reporting. Partner cross-functionally to improve conversion, recurring revenue, customer value, and retention while maintaining deliverability, consent, QA, and compliance standards.

Build and scale AI-enabled GTM workflows across sales, marketing, partnerships, customer success, and revenue operations. Integrate CRM, marketing, data, enrichment, and AI systems using APIs, automation platforms, and lightweight code. Develop solutions for research, prioritization, personalization, pipeline intelligence, campaign optimization, onboarding, renewals, and customer expansion. Rapidly prototype, measure business impact, improve reliability, and deploy successful automations into production.

Supports the end-to-end planning and execution of global in-person and virtual industry events. Responsibilities include vendor logistics, asset ordering and shipping, registration, contracts, supplier communication, invoice processing, event portal management, cross-functional coordination, and on-site setup and troubleshooting. The role also tracks event performance metrics and leads or supports event-day operations.