Teams at Pair Eyewear

Own Pair Eyewear's organic social presence across Instagram, TikTok, and Facebook. Build content strategy and monthly calendars, manage community inbox and creator/UGC relationships, surface community insights to cross-functional teams, and partner with creative and paid teams to repurpose high-performing organic content.

Lead and scale paid social across Meta, TikTok, and emerging channels. Own full-funnel strategy, budget pacing, bidding, audience targeting, creative testing, attribution/ incrementality measurement, reporting, and cross-functional collaboration to drive efficient new customer growth.

The Creative Director will lead Pair Eyewear's creative vision, guiding a team to execute integrated marketing campaigns while ensuring brand consistency across all channels.