Outschool
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The Growth Marketing Lead will own and execute Outschool’s growth initiatives, leading a small team across paid acquisition, lifecycle marketing, and referral programs. This role includes developing marketing strategies and campaigns to acquire customers, improve retention, and deliver measurable results, while collaborating with product and data teams.
The Performance Marketing Lead at Outschool will develop and execute marketing strategies focused on customer acquisition. Responsibilities include managing the marketing budget, optimizing existing channels like Meta and Google, and expanding into new channels such as TikTok and podcasts. The role requires collaboration with various teams to align marketing efforts with company goals and performance metrics.