Teams at Olaplex Inc

Leads OLAPLEX’s social creative production engine, managing agencies, creators, content calendars, campaign launches, experiential amplification, and complex shoots. Serves as the liaison between Social, Brand, Creative, Retail, E-commerce, CRM, PR, and international teams. Develops social-first creative strategies, oversees production pipelines and asset libraries, and ensures content is optimized for TikTok, Instagram, and other organic and paid social channels.

Leads global brand and category marketing for OLAPLEX’s wash care portfolio, including multi-year strategy, portfolio lifecycle management, innovation pipelines, positioning, claims, global campaigns, messaging, commercial planning, KPI accountability, budget oversight, and team development. Partners cross-functionally with R&D, Creative, Media, Sales, Finance, Operations, and regional teams to drive global growth, brand equity, and market performance.

Leads OLAPLEX’s global influencer marketing strategy, creator ecosystem, campaigns, affiliate programs, agency partnerships, paid amplification, and regional execution. Owns performance measurement, budget allocation, platform strategy, brand advocacy, and executive communication while mentoring a high-performing team. The role requires deep beauty-industry expertise, creator relationships, contract negotiation, analytical optimization, and the ability to drive engagement, conversion, and revenue growth.