Manager, Social Creative & Production

Posted 3 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
100K-140K Annually
Senior level
Beauty
The Role
Leads OLAPLEX’s social creative production engine, managing agencies, creators, content calendars, campaign launches, experiential amplification, and complex shoots. Serves as the liaison between Social, Brand, Creative, Retail, E-commerce, CRM, PR, and international teams. Develops social-first creative strategies, oversees production pipelines and asset libraries, and ensures content is optimized for TikTok, Instagram, and other organic and paid social channels.
Summary Generated by Built In

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role: 

The Manager, Social Creative & Production serves as the strategic leader and operational hub for Olaplex’s social creative output. This role bridges the Social, Brand, and Creative departments to orchestrate a scalable content engine for digital needs. You will lead the day-to-day management of external creative agencies (e.g., Folk) and creators, oversee the end-to-end production pipeline—from BAU monthly content and TikTok reactive strategy to high-stakes Tier A campaign amplifications—and drive social-first creative development. This position acts as the central hub and primary liaison for cross-functional partners, ensuring seamless integration of social strategy across all brand touch points, and is responsible for elevating our social presence through data-driven insights, proactive leadership and seamless cross-functional collaboration.

Agency & Content Engine Leadership:

  • Lead the day-to-day management, briefing, and feedback loop for agency partners (e.g., Folk), ensuring high-quality output for monthly BAU productions, bi-weekly TikTok reactionary content, and quarterly PRO productions
  • Scale the digital content engine by integrating agency partners, creators, and in-house resources to ensure consistent, high-velocity social creative
  • Manage agency-led campaign amplification, ensuring efforts align perfectly with larger Brand Tier A launch strategies

Content Creator Production Management:

  • Manage the monthly rotation of content creators, owning the end-to-end pipeline of production for all owned channels
  • Brief in content creators, manage production timelines, and ensure creative and brand alignment for all creator-led content

Cross-Functional Liaison & Hub:

  • Serve as the primary conduit between the Brand and Creative teams for ongoing brand content and social requests
  • Act as the central hub for all social-related request submissions from cross-functional teams, including Retail, Ecomm, CRM, and PR
  • Drive social creative strategy, ensuring assets are optimized for platform-specific performance and brand consistency

Creative Strategy & Production Oversight:

  • Own the end-to-end production lifecycle for major launch campaigns, including pre-production (timelines, shotlists, prop sourcing), on-set execution, and post-production feedback loop
  • Translate large-scale Brand/Creative campaigns into effective "social-first" creative assets, ensuring platform placement optimization based on cultural relevance and platform-specific performance
  • Integrate social insights into the creative development process early to ensure briefs are optimized for engagement and performance before execution begins
  • Oversee experiential and event amplification production management, managing project needs, event capture, and content delivery pipelines
  • Coordinate and oversee high-complexity shoots (In the Chair shoots with talent for Red Carpets, Event capture and  Ambassador/PRO content) from concept through delivery

Operations & Pipeline Management:

  • Create and manage content calendars for short- and long-term campaigns across organic and paid social channels
  • Work with Influencer, PR, Marketing, Retail, Ecomm, and Education teams to develop and optimize social content that supports business goals
  • Collaborate with creative services, Influencer, and PR teams on content development across channels
  • Oversee the organization and maintenance of the social content library, ensuring accessibility, best practices, and consistency in content specs
  • Liaise with US, International teams, and distributors to develop and distribute content calendars and asset libraries, ensuring alignment with localized needs
About You:  
  • 5–7+ years of experience in creative production, agency management, or social media operations within the beauty or lifestyle space
  • Proven track record in managing external creative agencies and overseeing complex, multi-stream production pipelines (video, static, campaign launches)
  • Deep expertise in social-first creative strategy, with the ability to bridge brand narrative with platform-native behaviors (TikTok, Instagram)
  • Exceptional operational discipline, project management, and cross-functional communication skills; ability to manage multiple high-priority workstreams in a fast-paced environment.

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Our Total Rewards: 

The annual base pay for this position is $100,000 - $140,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

  • Competitive compensation 
  • Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
  • Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options 
  • Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
  • Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
  • Professional Development Reimbursement Program: Career development is as important to us as we know it is to you! 
  • Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX 
  • Products: Twenty (20) free products per year, plus a friends and family discount 
Our Commitment to Diversity, Equity, and Inclusion:

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.


Skills Required

  • 5-7+ years of experience in creative production, agency management, or social media operations within the beauty or lifestyle space
  • Experience managing external creative agencies
  • Experience overseeing complex, multi-stream production pipelines, including video, static content, and campaign launches
  • Expertise in social-first creative strategy and platform-native behaviors across TikTok and Instagram
  • Exceptional operational discipline and project management skills
  • Strong cross-functional communication skills
  • Ability to manage multiple high-priority workstreams in a fast-paced environment
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The Company
HQ: Santa Barbara, CA
187 Employees
Year Founded: 2014

What We Do

OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home. Olaplex has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity.

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