Teams at North40 Outfitters

Lead North 40’s e-commerce channel and digital customer journey. Develop strategy, optimize website usability and conversion, manage merchandising and promotional execution, analyze performance metrics, lead A/B testing, and coordinate marketing, IT, merchandising, and operations teams. Drive customer acquisition, retention, revenue growth, and omnichannel initiatives such as BOPIS and ship-to-store while ensuring compliance with security, privacy, and accessibility standards.