Teams at New Bern Auto Group

Lead and coach the dealership sales floor as a player-coach: work deals with the team, run daily coaching and role-plays, analyze sales trends, manage CRM and manufacturer reporting, optimize incentives and trade appraisals, and drive profitability with F&I.

Use CRM and inventory data to match customers to vehicles, create social content to market arrivals, manage pipeline via BDC/digital portals, and provide consultative, relationship-driven sales guidance.

Lead and coach the dealership sales floor as a player-coach: sell alongside the team, run daily coaching and role-play, track metrics (daily and 30/60/90), manage CRM and manufacturer reporting (including RDR), coordinate with F&I, appraise trades, and drive profitability.