Teams at New Balance

Plan, execute and activate trade marketing campaigns for key Iberia accounts across physical and online channels. Manage retailer relationships, 360° campaign development, visual identity, budgets, omnichannel consistency, digital initiatives, and performance reporting (ROI, sell-through). Coordinate Sales, Ecommerce, Retail and Visual Merchandising teams to drive sell-in and sell-out.

The Sales Planner analyzes sales performance and orderbook, manages forecasts and stock intake, identifies risks and opportunities, produces KPI and sell-out reports, supports inventory recycling and season sales planning, and builds relationships with sales and customer operations stakeholders.

Support EMEA ecommerce content and campaign execution: publish and localize product pages, set up promotional content, assist visual merchandising, coordinate translations, monitor basic performance metrics, and report insights using analytics tools while working with Trading, Design, and CRM teams.