NADINE MERABI
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eCommerce • Fashion • Retail • Manufacturing
Lead end-to-end conversion optimisation: generate hypotheses, design and run A/B and multivariate tests, perform UX audits, prioritise a testing roadmap, turn GA4 and session insights into action, partner with e‑commerce, CRM and dev teams, embed experimentation culture and improve on-site conversion and checkout metrics while preserving brand experience.
