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AdTech • Digital Media • eCommerce • Marketing Tech • Sales
Lead commercial performance for a client portfolio: analyze data to set and deliver strategies that improve gross profit and client satisfaction, run competitor and market research, manage budgets and monetization models, build processes, lead cross-functional responses, and use Looker and ML/AI tools to monitor and optimise outcomes.
AdTech • Digital Media • eCommerce • Marketing Tech • Sales
Manage commercial performance across a digital portfolio: analyze data, set long-term strategies, optimize budgets and monetization models, run market/competitor research, collaborate cross-functionally, build processes, lead client-focused meetings, and use Looker and AI/ML tools to monitor and improve ROI and gross profit outcomes.
AdTech • Digital Media • eCommerce • Marketing Tech • Sales
Manage and optimise multi-channel CRM campaigns (email, SMS, WhatsApp) for allocated markets. Drive funnel performance, design and run tests to grow lifetime value, align campaigns with commercial priorities, maintain audience and persona intelligence, ensure brand and content quality, collaborate with stakeholders and report performance versus targets. Adopt martech and AI tools to improve efficiency and contribute execution insight to strategic initiatives.
