Teams at MERGE

Own end-to-end execution of strategic marketing initiatives from planning through launch. Build project roadmaps, manage timelines, dependencies, stakeholders, executive reviews, and cross-functional teams. Identify risks, drive decisions, and ensure flawless delivery. Improve marketing operations by developing processes, workflows, templates, and review systems, using AI and LLM tools to increase efficiency and quality.

Leads client experimentation and personalization programs across web, mobile, and media channels. Designs testing roadmaps, hypotheses, KPIs, audiences, and statistical parameters; oversees test execution, quality assurance, monitoring, and analysis. Translates results into executive recommendations, ROI projections, and strategic action plans. Advises clients on experimentation maturity, governance, prioritization, and best practices while training internal and client teams. Manages stakeholder relationships, concurrent roadmaps, and opportunities for account growth.

Leads visual design strategy and execution across digital and physical retail touchpoints, including menu boards, packaging, signage, mobile apps, websites, and integrated campaigns. Develops and applies design systems, partners with UX/UI and development teams, manages project lifecycles, presents strategic rationale, and mentors designers. Delivers polished, consistent work within deadlines and budgets for a major QSR account.