Sr. Qualitative Insight Director

Posted 3 Days Ago
Be an Early Applicant
7 Locations
Hybrid
Senior level
AdTech • Agency • Artificial Intelligence • Digital Media • Information Technology • Marketing Tech • Analytics
Uniting people and brands for healthier, happier lives!
The Role
Leads qualitative market research projects from study design through analysis, reporting, and strategic recommendations. Moderates interviews and online engagements, develops client relationships, presents insights, mentors strategists, improves research frameworks, and represents the agency externally. The role serves healthcare and wellness clients and requires adherence to pharmacovigilance, healthcare provider, ethics, confidentiality, privacy, and security guidelines.
Summary Generated by Built In

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

Our Strategists are the achievers of insight and facilitators of alignment. Creatively-trained problem solvers, strategic writers, creative thinkers — Strategists are responsible for research design, execution, analysis and deliverables for all projects. They develop and optimize research processes, identify and curate research tools and always seek ways to enhance our offerings. With both clients and participants, our Strategists approach every element of their work with empathy and energy.

As our Senior Qualitative Insight Director, you will…

Consistently and effectively executes projects, often as the Coach (training teammates) or as a solo Strategist. They are able to make 99% of decisions related to design, execution, analysis and deliverables on their projects. They are outstanding strategic thinkers, writers and presenters. The Senior Qualitative Insight Director ensures Merge delivers success on the current project as well as builds a deep, sustaining relationship with the client. They mentor strategists, helping them move from research to strategy. They innovate the research processes and trains others on frameworks, constructs, tools, and approaches to deepen Merge's strategic expertise.  

What You’ll Do

Projects:

  • Accountable for ensuring all aspects of the project are delivered on time and against client objectives. 
  • Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc. 
  • Effectively designs studies and writes proposals.
  • Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type. 
  • Effectively moderates 1:1 and group interviews and online engagements (Communities, Remesh, etc.), spending typically 25% of their time doing live moderation.
  • Able to facilitate discussion on any topic, with any target, and have the know-how to go off-guide, where appropriate.
  • Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger story. 
  • Consistently incorporates strategic elements into the report including the story flow, emerging implications (so-what), and recommendations (now-what). 
  • Appropriately adds visual elements to communicate the story. 
  • Begins to leverage client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy. 
  • Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism. 

Client Relationships:

  • Commands a confident, captivating, respectful, agile, consultative presence when engaging with the client. 
  • Develops rapport and builds empathy for and with the client, leading to long-term relationships. 
  • Develops and continually deepens understanding of the client's business and the individual client to ask the right questions, anticipate needs. 
  • Identifies opportunities for client specific value-adds and thought leadership pieces that can further strengthen relationships and help differentiate Merge from other vendor partners.
  • Proactively addresses issues or opportunities in their business, including further research or strategy work. 
  • Stays calm and collected even with difficult clients, and helps the team do the same. 

Insight Department Leadership

  • Serves as a subject matter expert and role model for the team.
  • Supports and occasionally leads department specific initiatives.
  • Is an outstanding strategic thinker, writer, and presenter. 
  • Their work should always produce results — be it positive client feedback, referrals, repeat business or case studies. 
  • Develops positive relationships with clients and other Merge teams. 
  • Embraces the idea of continuous teaching and learning, taking the time to teach as they operate in daily work.
  • Successfully represents Merge in external facing settings (e.g., conferences, new business presentations or networking events). 

What You’ll Bring

  • 7+ years experience moderating and delivering excellent client deliverables in a market research or agency setting.
  • Aligns with, Models, and Coaches our values: People, Commitment, Aspiration, Trustworthiness & Impact 
  • Willingness to travel and be flexible in scheduling to accommodate project needs
  • Compliance in time-tracking 
  • Adhere with all Merge and client required training and guidelines for market research and healthcare industry regulations and laws. Specifically (but not limited to) Pharmacovigilance (PV) and Healthcare Providers (HCPs) processes and reporting, Ethics, Confidentiality, Data Privacy / Security and Harassment. 

#LI-

#LI-HYBRID


At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Skills Required

  • 7+ years of experience moderating and delivering excellent client deliverables in a market research or agency setting
  • Willingness to travel and flexibility in scheduling to accommodate project needs
  • Compliance with time-tracking requirements
  • Adherence to company and client training and guidelines for market research and healthcare industry regulations and laws
  • Knowledge or compliance with pharmacovigilance and healthcare provider processes and reporting
  • Adherence to ethics, confidentiality, data privacy and security, and harassment guidelines
  • Ability to align with, model, and coach company values

MERGE Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MERGE and has not been reviewed or approved by MERGE.

  • Healthcare Strength — Core medical, dental, vision, mental‑health, life, and disability coverage are described as comprehensive, with a recent carrier change noted alongside “good options.” Feedback suggests this coverage is broadly solid for a midsize agency.
  • Retirement Support — A 401(k) with company match and immediate vesting is frequently highlighted and well regarded. Feedback suggests this program is a reliable cornerstone of the total rewards package.
  • Wellbeing & Lifestyle Benefits — The “Benefits Built Different” program adds a Lifestyle Spending Account plus wellness tech access (Oura Ring, Function Health), signaling investment beyond basics. Feedback suggests these perks enhance the perceived value of the package.

MERGE Insights

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The Company
HQ: Chicago, IL
660 Employees
Year Founded: 2018

What We Do

MERGE is a marketing and technology agency built at the intersection of Health & Wellness. We help brands navigate complex consumer journeys and unlock growth through data-driven storytelling, AI-powered personalization, and bold creativity. Decades of experience with health and consumer brands have taught us what truly drives decisions. As a marketing and technology agency, we use these insights to help brands reach the right people, in the right moments, with experiences that drive lasting, scalable growth. We do it by leading with curiosity, practicing with precision, and delivering with integrity.

Why Work With Us

At MERGE, we use storytelling through technology to help brands connect more meaningfully with the people they serve. Powered by human insight, creativity, and AI, we weave storytelling through technology to turn complexity into clarity - strengthening relationships between people and brands.

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