Teams at Maxwood Furniture

Lead paid media strategy and execution across Google, Microsoft, Meta, Shopping, and marketplace channels. Manage campaign setup, optimization, A/B testing, reporting, budget allocation, and cross-team collaboration to drive revenue growth and ROAS for multiple ecommerce brands.

Produce and publish short- and long-form video content for TikTok and YouTube, manage community engagement, capture photography/videography, develop content concepts and shot lists, monitor platform KPIs, collaborate with marketing team, and support shoots, influencer efforts, and occasional evening/weekend posting.

Supports digital merchandising for two furniture brands by managing product launches, collection pages, product recommendations, taxonomy, tagging, Shopify updates, search performance, and product content accuracy. Organizes merchandising data, audits site experiences, and partners cross-functionally to improve online shopping performance and maintain consistent, high-quality ecommerce experiences.