Teams at MaxVal Group, Inc.

Acts as the bridge between clients and technical teams throughout the SDLC. Documents and validates requirements, creates and maintains user stories and traceability, supports development and testing, conducts business-function testing and UAT, delivers demos and training, prepares user and support documentation, and manages client interactions through launch and handover.

Leads end-to-end Salesforce implementations from planning through post-launch optimization. Partners with stakeholders, technical teams, and vendors to translate business requirements into scalable solutions, manage scope, timelines, risks, and dependencies, and oversee integrations, data migration, testing, governance, training, documentation, and change management. Mentors Salesforce administrators and drives user adoption and continuous improvement.

Leads SEO and Generative Engine Optimization strategy to increase organic visibility and establish thought leadership. Produces and refines at least eight content pieces monthly, manages content and social calendars, conducts keyword research and gap analysis, optimizes website and blog content, and reports on rankings, traffic, and conversions. Uses SEO platforms and LLMs to accelerate content production while maintaining high-quality B2B content and EEAT standards.