Max Mara Fashion Group Benefits Overview

Coordinates and plans back-end operational activities supporting customer engagement and brand marketing campaigns. Tracks campaign timelines, owners, materials, and deadlines; coordinates internal and external contributors; updates marketing plans; communicates campaign priorities to market and retail marketing contacts; supervises initiative subscriptions; and monitors digital communication delivery while providing first-level support.

Plans and evaluates online and offline advertising campaigns, recommends channels based on campaign data, budget, and communication strategy, and monitors performance against objectives. The role ensures media planning follows brand guidelines, coordinates creative campaign production, supports institutional communications, and generates actionable insights using advertising platforms and web analytics tools.

Coordinates digital marketing operations to achieve revenue and commercial objectives. Responsibilities include monitoring campaign performance and ROI, managing budgets, tracking market trends, implementing new tools and methodologies, coordinating staff and external suppliers, supporting team development, and promoting digital technology adoption and continuous improvement.