Teams at Marketwake

Manage and optimize paid search campaigns across Google Ads and Microsoft Ads, owning day-to-day execution, budget pacing, testing, and performance reporting. Develop media plans, analyze results to improve ROI, collaborate with account, creative, and analytics teams, and stay current on platform changes and testing initiatives.

Manage and optimize paid search campaigns across Google, Microsoft (Bing), and other search networks. Conduct keyword research, audience segmentation, competitive analysis, and KPI-driven optimizations. Use analytics and reporting tools to identify growth opportunities, develop bid and budget strategies, run A/B tests, coordinate with account teams and vendors, and present insights and recommendations to improve client media performance.

The Content Strategist at Marketwake leads content strategy for various client projects, collaborating across teams to enhance engagement through effective messaging and SEO strategies, while managing high-quality content production and promotion.