Jobs at Marcel Digital

Own the end-to-end client reporting process, including report templates, data population, quality assurance, scheduling, documentation, and delivery. Build and maintain Looker Studio reports using data from analytics, advertising, CRM, and search platforms. Coordinate handoffs to channel specialists and account managers, identify data issues, and improve reporting efficiency through AI, automation, and standardized workflows.

Lead client-facing measurement strategy and analytics consulting, including scoping and selling engagements, measurement planning, KPI frameworks, forecasting, media mix modeling, multi-touch attribution, and performance analysis. Translate complex data into actionable recommendations, present insights to senior stakeholders, and help develop scalable analytics offerings for B2B clients.

Manage strategy, execution, optimization, budgets, and performance for multi-channel paid media campaigns supporting B2B client revenue goals. Build campaigns across search, display, paid social, affiliate, feed management, and emerging channels. Partner with clients strategically, lead onboarding and account growth, analyze full-funnel performance, and translate data into recommendations. Collaborate with SEO, analytics, and development teams while contributing thought leadership and operational excellence.

Develop and execute AEO strategies that improve B2B clients’ visibility, accuracy, and citations across AI answer engines. Conduct technical audits, optimize entities, schema, llms.txt, and content architecture, and create citation-focused content. Measure AI visibility, referral traffic, leads, and revenue using specialized platforms, GA4, and Looker Studio. Advise clients, communicate performance insights, manage multiple engagements, collaborate across teams, and lead experimentation in emerging AI search technologies.

Manage organic search strategies for B2B clients to drive lead generation and revenue. Perform technical SEO audits, content gap analyses, on-page optimization, and use tools and AI to deliver measurable business outcomes. Serve as strategic client advisor, collaborate cross-functionally, prioritize work across accounts, and translate SEO performance into pipeline and revenue impact.

Manage a portfolio of 20+ B2B client accounts, act as primary client contact, align internal digital marketing strategies with client goals, drive upsell/revenue, coordinate cross-functional teams, and monitor account health and profitability in a fast-paced agency environment.