Teams at Marcel Digital

Develop and execute AEO strategies that improve B2B clients’ visibility, accuracy, and citations across AI answer engines. Conduct technical audits, optimize entities, schema, llms.txt, and content architecture, and create citation-focused content. Measure AI visibility, referral traffic, leads, and revenue using specialized platforms, GA4, and Looker Studio. Advise clients, communicate performance insights, manage multiple engagements, collaborate across teams, and lead experimentation in emerging AI search technologies.

Support and coordinate software development and digital services projects by managing timelines, budgets, scope, deliverables, project plans, documentation, risks, and status reporting. Communicate with clients and cross-functional developers, designers, marketers, and subject matter experts. Maintain project-management tools, follow agile workflows, track action items, and gradually assume ownership of mid-size projects and client relationships.

Manage strategy, execution, optimization, budgets, and KPIs for multi-channel paid media campaigns serving B2B clients. Build full-funnel programs across search, display, paid social, affiliate, and emerging channels. Partner with clients at strategic and executive levels, drive lead quality and revenue growth, support onboarding and account expansion, and provide thought leadership. Collaborate with SEO, analytics, and development teams while translating performance data into actionable recommendations.