Teams at Marcel Digital

Own the end-to-end client reporting process, including report templates, data population, quality assurance, scheduling, documentation, and delivery. Build and maintain Looker Studio reports using data from analytics, advertising, CRM, and search platforms. Coordinate handoffs to channel specialists and account managers, identify data issues, and improve reporting efficiency through AI, automation, and standardized workflows.

Lead client-facing measurement strategy and analytics consulting, including scoping and selling engagements, measurement planning, KPI frameworks, forecasting, media mix modeling, multi-touch attribution, and performance analysis. Translate complex data into actionable recommendations, present insights to senior stakeholders, and help develop scalable analytics offerings for B2B clients.

Manage strategy, execution, optimization, budgets, and performance for multi-channel paid media campaigns supporting B2B client revenue goals. Build campaigns across search, display, paid social, affiliate, feed management, and emerging channels. Partner with clients strategically, lead onboarding and account growth, analyze full-funnel performance, and translate data into recommendations. Collaborate with SEO, analytics, and development teams while contributing thought leadership and operational excellence.