Teams at MacPaw

Own go-to-market execution and performance marketing for AI-native applications. Develop multi-channel campaigns across Meta and Google, use generative AI to create and test ad assets, optimize acquisition budgets and conversion rates, and analyze CAC, ROAS, LTV, and related metrics. Collaborate with product, design, marketing, and analytics teams on tracking, dashboards, experimentation, and reporting. Evaluate emerging AI tools and document scalable marketing practices.

Conduct fundamental research on on-device LLM efficiency and optimization. Develop proposals, survey academic literature, formulate hypotheses, and run experiments involving quantization, fine-tuning, compression, decoding, and model architectures. Collaborate with internal teams and academic labs, transition prototypes into production, publish at leading AI conferences, and independently drive research initiatives from ideation through implementation.

Lead MacPaw’s global PR and communications strategy, shape corporate and product narratives, build relationships with top-tier technology media, manage reputation and industry events, establish PR KPIs and reporting, integrate AI into communications workflows, oversee budgets, and mentor a high-performing PR team.