This role is based in our Boston office on a hybrid schedule (3 days/week in-office).
We're looking for an AI Marketing Specialist to join the team behind MacPaw's fast-moving product lab that builds and ships AI-native applications at a high pace.
As an AI Marketing Specialist, you will own go-to-market execution for our portfolio of apps using AI as a core tool, not an afterthought. You'll design and run multi-variant ad campaigns, automate creative and copy workflows through generative AI, and work closely with product and to find what actually drives results. What you build here becomes the blueprint across marketing at MacPaw.
If you're excited to pioneer AI-native marketing inside a product company, and you want high visibility and real impact from day one, we'd love to hear from you.
In this role, you will:
- Develop and execute GTM strategy for a portfolio of fast-shipped AI-native apps.
- Launch performance ad campaigns to drive sales and new user growth by leveraging advanced generative AI workflows (Claude, Midjourney, Runway, Copy.ai, Jasper) to rapidly spin up, test, and iterate multi-variant ad creatives and copy across Meta, Google, and other platforms.
- Drive conversion rate, campaign, and budget optimization using AI-native web builders, predictive testing platforms, AI data agents, and machine learning algorithms to forecast market trends, segment highly targeted audiences, and automate real-time bidding and budget allocation.
- Work directly with the product and design team, marketing, and analytics to set up tracking, dashboards, and reporting flows.
- Experiment with new AI tools, evaluate what's actually worth adopting, and document what works so the broader team can learn from it.
Skills you'll need to bring:
- 5+ years in data-driven Growth or Performance Marketing within SaaS or consumer subscription products, with hands-on multi-channel ad spend management.
- Deep, hands-on experience with LLMs (Claude, ChatGPT, Gemini), prompt engineering, and image/video generative AI tools (Midjourney, Runway, Copy.ai, Jasper or similar).
- Expert-level proficiency in Meta Ads Manager, Google Ads, Google Analytics, and A/B testing methodologies.
- Strong command of acquisition metrics — CAC, ROAS, ROMI, LTV, conversion rate, payback period — and the ability to actually move them.
- Experience with campaign experimentation, optimization, and marketing automation.
- Analytical mindset: comfortable working with performance data, not just reading it.
- Ability to quickly learn and evaluate new tools and make a judgment call on what's worth the investment.
- Strong problem-solving and hypothesis-driven mindset.
- Strong communication and cross-functional collaboration skills.
As a plus:
- Experience with AppsFlyer, Looker/Tableau or similar analytics tools.
- Experience with attribution and incrementality testing.
Skills Required
- 5+ years of data-driven growth or performance marketing experience within SaaS or consumer subscription products
- Hands-on experience managing multi-channel advertising spend
- Deep experience with LLMs including Claude, ChatGPT, or Gemini
- Experience with prompt engineering and image or video generative AI tools
- Expert proficiency in Meta Ads Manager, Google Ads, and Google Analytics
- Expertise in A/B testing methodologies
- Strong command of CAC, ROAS, ROMI, LTV, conversion rate, and payback period metrics
- Experience with campaign experimentation, optimization, and marketing automation
- Analytical, problem-solving, and hypothesis-driven capabilities
- Strong communication and cross-functional collaboration skills
- Experience with AppsFlyer, Looker, Tableau, or similar analytics tools
- Experience with attribution and incrementality testing
MacPaw Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MacPaw and has not been reviewed or approved by MacPaw.
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Fair & Transparent Compensation — Compensation is described as competitive, with category ratings indicating generally favorable views of pay. Indicative salary ranges published for several roles suggest alignment with local markets, though samples are small.
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Pay Growth & Progression — Annual salary reviews are tied to personal growth and market changes, signaling structured adjustments over time. Career frameworks and promotion-from-within practices complement compensation progression with clear paths.
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Leave & Time Off Breadth — Policies include unlimited or generous PTO, paid sick leave, and sabbaticals after five years. Additional time for personal projects and hackathons highlights flexibility around rest and exploration.
MacPaw Insights
What We Do
At MacPaw, we craft software that makes everyday tech life simpler, cleaner, and more enjoyable. From globally loved products like CleanMyMac and Setapp to emerging cybersecurity tools like ClearVPN and Moonlock, we are building a product ecosystem that reaches millions of people worldwide. MacPaw’s focus on software technology, Human-Computer Interaction (HCI), Machine Learning (ML), and more, aims to seamlessly integrate research breakthroughs into practical MacPaw products with millions of users worldwide. Our values — Create Experience, Make Impact, and Stay Human — influence MacPaw's creative, authentic, and caring team. They affect everything we do, from our products to the teams we build.
Why Work With Us
Working at MacPaw means owning outcomes, not just tasks. We build for global scale from day one, giving you the trust, freedom, and room to experiment. In our team, we challenge ideas directly, support each other genuinely, and build software that makes a meaningful difference - both in the tech world and beyond.
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