Lucra Commerce

Lucra Commerce is an Amazon growth agency built around one core belief: revenue without profitability is not growth. We partner with brands to build and scale their Amazon businesses with a relentless focus on the bottom line. Every strategy we develop, every campaign we launch, and every decision we make is rooted in driving real, measurable profit for our client partners. We offer a full-service approach to Amazon, spanning advertising, creative, and account strategy. On the advertising side, we build and manage sophisticated PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. We go well beyond surface-level optimizations, digging into search term data, placement strategy, audience targeting, and budget allocation to ensure every dollar spent is working toward our clients' profitability goals. On the creative and content side, we develop listing strategies that convert. From A+ Content and Brand Stores to main image testing and copy optimization, we treat creative as a performance lever rather than an afterthought. Strong creative lowers advertising costs, improves conversion rates, and strengthens brand presence on the platform. Tying it all together is our account strategy layer. We take a holistic view of each brand's Amazon business, factoring in inventory health, pricing, competitive positioning, category trends, and promotional planning. Our strategists serve as true partners to our clients, translating data into clear recommendations and ensuring alignment between advertising, creative, and overall business objectives. We currently manage a portfolio of brands across categories including beauty, consumer goods, food and beverage, and more. Our clients range from emerging DTC brands entering Amazon for the first time to established businesses looking to unlock the next level of growth. What they share in common is a desire to work with a team that treats their business as its own. Lucra Commerce is a small, senior team based in New York City. We operate with the rigor and strategic depth of a large agency but with the speed, ownership, and accountability of a tight-knit group. Every team member has direct impact on client outcomes, and we take that responsibility seriously. We are growing deliberately, adding talented people who bring both expertise and intellectual curiosity to the work. If you are looking for a place where your work matters, where you are close to the strategy and the results, and where you can