Teams at Lokal

Manage end-to-end performance marketing for Lokal’s apps, including audience and competitor research, ad copywriting, creative briefs, campaign execution, A/B testing, performance analysis, and optimization. Produce 80–100 creative variants weekly, collaborate with designers and video editors, and localize content for regional audiences to drive app downloads and purchases.

Edit short-form and mid-length videos, including reels, social ads, promos, and explainers, using compelling hooks, pacing, storytelling, color grading, text animation, transitions, and sound design. Collaborate with creative teams, adapt content for platform-specific trends, analyze performance metrics, and produce culturally relevant videos in English and Odia.

Analyze business data using SQL and Excel, build dashboards and reports, identify trends, improve processes, and support forecasting and performance tracking. Gather and document requirements, translate business questions into analytical problems, collaborate with business, product, and operations teams, and present actionable insights to stakeholders.