Teams at Lokal

Manage Facebook and Instagram accounts, publish scheduled content, respond to comments and messages, moderate abusive or spam content, address negative feedback, monitor brand consistency, maintain content calendars, track engagement and unresolved issues, prepare reports, and coordinate with marketing and content teams.

Develop conversion-focused ad copy and creative concepts for digital platforms, including hooks, headlines, captions, CTAs, static ads, carousels, videos, and reels. Adapt messaging between English and regional languages, create A/B testing variations, research trends and competitors, collaborate with creative and performance marketing teams, and refine messaging using campaign insights.

Lead creative strategy for GyanTV and Lokal Matrimony across performance marketing, brand, and social channels. Responsibilities include writing high-converting scripts, developing ad creatives, defining brand identities, analyzing campaign performance, establishing creative workflows, mentoring creative staff, and building a scalable creative team. The role partners with Growth, Product, and leadership teams to drive measurable customer acquisition and brand growth.