Teams at Kraken Digital Asset Exchange

Own growth for Kraken Pro margin trading, focusing on acquiring and activating high-net-worth traders. Develop positioning, messaging, offers, and acquisition strategies; manage the funnel from lead generation through funded and active accounts; run experiments across marketing channels and incentives; and use trader insights to influence product development. The role leads cross-functional teams without direct reports and owns growth targets, revenue impact, and acquisition ROI.

Own growth for Kraken Pro margin trading, focusing on acquiring and activating high-net-worth traders. Develop positioning, messaging, offers, acquisition strategies, and funnel targets; lead cross-functional growth efforts across marketing, VIP, creative, and product teams. Run experiments, measure revenue and ROI, convert users from competitors, and provide trader insights to inform the product roadmap.

Lead global external communications for Payward and Kraken’s professional trading, institutional, and derivatives products. Develop integrated communications strategies, thought leadership, messaging, media materials, executive positioning, and spokesperson programs. Build relationships with institutional stakeholders, trading desks, market data providers, agencies, and media. Apply social-first approaches to reach professional trading audiences while mentoring and scaling communications teams in a fast-paced crypto environment.