KERN Agency
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The VP of Marketing Sciences heads analytics strategy and insights for client engagements, leading a team that analyzes customer profiles and behaviors to inform marketing strategies. Responsibilities include designing analytic methodologies, developing client roadmaps, establishing KPIs, and activating technology for predictive solutions. This role also involves staff management, new business pitches, and collaborative content creation.
The Project Manager will lead campaign planning, manage project requests, monitor project scope, and ensure timely delivery of all components. They will facilitate team communication, partner with client service teams, and handle resource allocation while minimizing risks and maintaining project timelines.