Imperative

Imperative is a platform that helps hybrid organizations build employee connection through high-impact conversations & relationships — the kind that used to only be possible when face-to-face. For over a decade, we’ve been dedicated to fixing what’s broken about today’s workplace: the lack of connection and belonging among employees. We believe that meaningful human connection at work is the key to unlocking transformational benefits both to the business and individual employees.

Founded by serial social entrepreneur and leading expert on the science of purpose and fulfillment at work, Aaron Hurst, we know what it takes to create, launch and scale an enterprise-wide solution for employee connection and team building.

The Imperative Platform is a streamlined conversation experience that combines AI-powered employee matching, science-backed conversations and data-driven insights—strengthening teams, breaking down silos, improving collaboration and reducing turnover.

Imperative is a B Corporation and a Seattle-based tech start-up funded by Voyager Capital and Court Lorenzini, founding CEO of DocuSign. Imperative is the first fully automated peer coaching technology platform.