ibs fulcro
ibs fulcro is a Mumbai agency for social media, AEO and AI search visibility. Building digital for India's top brands.
ibs fulcro is a digital marketing and technology agency in Andheri, Mumbai. We have built digital for India's largest brands since 2003. We are one of the best social media agencies in India and one of the best AEO agencies in India. The work behind that is what you would do here.
Social media is where we started. ibs fulcro was one of the first Indian agencies to treat social media as a discipline and not just a posting channel. We ran the digital launch of Tata Docomo and stayed its digital partner until the brand closed. Our social work for Kotak includes #CherryChart, #HashtagBanking and #DriveLikeALady. We have also run campaigns for Airtel, Old Spice, Gillette, MakeMyTrip and Standard Chartered. Our social media teams sit in Mumbai and cover strategy, content, community management, ORM, influencer marketing and paid social.
AEO is our newest practice. AEO means answer engine optimisation. It is the work of getting a brand named and cited in ChatGPT, Gemini, Perplexity and Google AI answers. We run AEO and GEO audits for enterprise brands. Our JK Tyre audit ran 12,651 prompts across six AI engines. We publish our own research on how AI assistants pick the brands they recommend. Our AEO team builds prompt sets and tracks AI citations. It then writes the content that gets clients into those answers.
We work as one company with two verticals. Digital covers social media, influencer marketing, content and film, brand strategy, paid media and SEO, AEO and GEO. Technology covers websites, mobile apps, AI agents, chatbots, Adobe AEM and DevSecOps. Creative, data and technology teams share every brief.
We have won more than 350 awards, including 17 Agency of the Year titles. In 2013 we won the Grand Prix at ABBY and the Grand EMVIE at the EMVIES in the same year. No other Indian agency has done that. We have served more than 50 Fortune India 500 companies. Clients include Tata Motors, Kotak Mahindra, Airtel, Pepsi, P&G, HDFC Bank, Hero MotoCorp and Panasonic. About 90% of our clients come through referrals. Client retention is 89%. Tata Teleservices has stayed with us for 20 years.
We have more than 150 people. If you want to work in social media or AEO at an agency that does both at this level, this is the place.
ibs fulcro Offices
OnSite Workspace
Employees work from physical offices.
Office-first. Our social media, AEO and technology teams work together from our Andheri, Mumbai office. We follow a strict five-day week, Monday to Friday. Time outside work stays yours, for rest or for research and learning on your own terms.
Typical time on-site:
Mumbai, Maharashtra, IND
Perks + Benefits
Offers performance bonuses
Provides pay transparency
Offers competitive compensation and rewards package
Has a documented equal pay policy
Mean gender pay gap is below 10%
Hiring practices promote diversity
Managers offer consistent feedback loops
Provides resources to build team camaraderie
Provides modern technology across teams
Employees provided with well-designed, comfortable workspace
Office has designated quiet areas and collaboration zones
Prioritizes promotion advancement based on impact
Prioritizes promotion advancement based on long-term contribution
Regularly scheduled promotion review cycles for employees
Allows employees to take a day off for their birthday
Provides bereavement leave
Offers unpaid extended leave
























































