ibs fulcro leading digital marketing and technology agency Mumbai India

ibs fulcro

HQ
Mumbai
150 Total Employees
100 Product + Tech Employees
Year Founded: 2003
ibs fulcro is a Mumbai agency for social media, AEO and AI search visibility. Building digital for India's top brands.
ibs fulcro is a digital marketing and technology agency in Andheri, Mumbai. We have built digital for India's largest brands since 2003. We are one of the best social media agencies in India and one of the best AEO agencies in India. The work behind that is what you would do here. Social media is where we started. ibs fulcro was one of the first Indian agencies to treat social media as a discipline and not just a posting channel. We ran the digital launch of Tata Docomo and stayed its digital partner until the brand closed. Our social work for Kotak includes #CherryChart, #HashtagBanking and #DriveLikeALady. We have also run campaigns for Airtel, Old Spice, Gillette, MakeMyTrip and Standard Chartered. Our social media teams sit in Mumbai and cover strategy, content, community management, ORM, influencer marketing and paid social. AEO is our newest practice. AEO means answer engine optimisation. It is the work of getting a brand named and cited in ChatGPT, Gemini, Perplexity and Google AI answers. We run AEO and GEO audits for enterprise brands. Our JK Tyre audit ran 12,651 prompts across six AI engines. We publish our own research on how AI assistants pick the brands they recommend. Our AEO team builds prompt sets and tracks AI citations. It then writes the content that gets clients into those answers. We work as one company with two verticals. Digital covers social media, influencer marketing, content and film, brand strategy, paid media and SEO, AEO and GEO. Technology covers websites, mobile apps, AI agents, chatbots, Adobe AEM and DevSecOps. Creative, data and technology teams share every brief. We have won more than 350 awards, including 17 Agency of the Year titles. In 2013 we won the Grand Prix at ABBY and the Grand EMVIE at the EMVIES in the same year. No other Indian agency has done that. We have served more than 50 Fortune India 500 companies. Clients include Tata Motors, Kotak Mahindra, Airtel, Pepsi, P&G, HDFC Bank, Hero MotoCorp and Panasonic. About 90% of our clients come through referrals. Client retention is 89%. Tata Teleservices has stayed with us for 20 years. We have more than 150 people. If you want to work in social media or AEO at an agency that does both at this level, this is the place.

ibs fulcro Offices

OnSite Workspace

Employees work from physical offices.

Office-first. Our social media, AEO and technology teams work together from our Andheri, Mumbai office. We follow a strict five-day week, Monday to Friday. Time outside work stays yours, for rest or for research and learning on your own terms.

Typical time on-site:
HQMumbai, Maharashtra, IND

Perks + Benefits

Compensation + Total Rewards
Offers performance bonuses
Provides pay transparency
Offers competitive compensation and rewards package

Diversity, Equity + Inclusion
Has a documented equal pay policy
Mean gender pay gap is below 10%
Hiring practices promote diversity

Employee Satisfaction + Recognition
Managers offer consistent feedback loops
Provides resources to build team camaraderie
Provides modern technology across teams

Office Perks + Extras
Employees provided with well-designed, comfortable workspace
Office has designated quiet areas and collaboration zones

Promotion Policies
Prioritizes promotion advancement based on impact
Prioritizes promotion advancement based on long-term contribution
Regularly scheduled promotion review cycles for employees

Time Off
Allows employees to take a day off for their birthday
Provides bereavement leave
Offers unpaid extended leave

Technology We Use

Angular
Angular
FRAMEWORKS
Angular.js
Angular.js
FRAMEWORKS
ASP.NET
ASP.NET
FRAMEWORKS
AWS (Amazon Web Services)
AWS (Amazon Web Services)
SERVICES
BigQuery
BigQuery
DATABASES
C#
C#
LANGUAGES
C++
C++
LANGUAGES
CodeIgniter
CodeIgniter
FRAMEWORKS
CSS
CSS
LANGUAGES
Docker
Docker
FRAMEWORKS
GitHub
GitHub
SERVICES
GraphQL
GraphQL
FRAMEWORKS
jQuery UI
jQuery UI
LIBRARIES
Kafka
Kafka
FRAMEWORKS
Kubernetes
Kubernetes
FRAMEWORKS
Laravel
Laravel
FRAMEWORKS
Magento
Magento
FRAMEWORKS
Microsoft Azure
Microsoft Azure
SERVICES
Microsoft SQL Server
Microsoft SQL Server
DATABASES
MongoDB
MongoDB
DATABASES
MySQL
MySQL
DATABASES
Next.js
Next.js
FRAMEWORKS
Node.js
Node.js
FRAMEWORKS
OAuth
OAuth
FRAMEWORKS
PHP
PHP
LANGUAGES
PostgreSQL
PostgreSQL
DATABASES
React
React
LIBRARIES
React Native
React Native
FRAMEWORKS
Redis
Redis
DATABASES
Redux
Redux
LIBRARIES
Terraform
Terraform
FRAMEWORKS
TypeScript
TypeScript
LANGUAGES
Basecamp
Basecamp
PROJECT MANAGEMENT
Canva
Canva
DESIGN
Figma
Figma
DESIGN
Google Analytics
Google Analytics
ANALYTICS
Illustrator
Illustrator
DESIGN
InVision
InVision
DESIGN
JIRA
JIRA
PROJECT MANAGEMENT
Looker
Looker
ANALYTICS
Microsoft Project
Microsoft Project
PROJECT MANAGEMENT
Photoshop
Photoshop
DESIGN
Tableau
Tableau
ANALYTICS
Campaign Monitor
Campaign Monitor
EMAIL
Drupal
Drupal
CMS
HootSuite
HootSuite
CMS
Kentico
Kentico
CMS
LinkedIn SalesNavigator
LinkedIn SalesNavigator
CRM
MailChimp
MailChimp
EMAIL
Microsoft Dynamics
Microsoft Dynamics
CRM
Oracle Eloqua
Oracle Eloqua
LEAD GEN
Shopify
Shopify
COMMERCE
Sitecore
Sitecore
CMS
Zoho
Zoho
CRM
strapi
strapi
CMS
AEM
AEM
CMS
Basecamp
Basecamp
PROJECT MANAGEMENT
Microsoft Teams
Microsoft Teams
COLLABORATION
Zoom
Zoom
COLLABORATION