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Artificial Intelligence • Digital Media • Marketing Tech • Analytics
Lead data science measurement initiatives for media and advertising. Design experiments and causal models to measure incrementality, build marketing mix models, and productionize scalable data pipelines. Develop and deploy models using Python, R, SQL, and cloud platforms while ensuring data quality and privacy compliance. Deliver dashboards, automated reporting, and executive-ready insights, communicate findings to stakeholders, and mentor junior data scientists.
