Teams at Hometap

Process homeowner applications for home equity investments by collecting supplemental information, ordering third-party underwriting components, verifying documentation, reviewing eligibility, and coordinating with Sales, Signing, and Funding teams to complete closings and funding. The role requires strong organization, accuracy, communication, problem-solving, CRM skills, and the ability to manage a changing application pipeline.

Own a full inbound sales pipeline for Hometap's home equity investment product: educate homeowners, guide applications from first call to close, coordinate with internal teams, use Salesforce and proprietary tools, meet monthly and quarterly sales goals, and maintain compliance and high-quality homeowner communication.

Lead Hometap’s demand generation strategy, paid acquisition channels, media budget, forecasting, attribution, and funnel optimization. Manage Google Ads, Microsoft Advertising, Meta, TikTok, YouTube, and emerging channels while optimizing for downstream lead quality and business outcomes. Partner with Finance, Business Operations, Creative, Product, and Analytics; oversee an agency; present recommendations to executives; and build and mentor the marketing team.