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Agency • Marketing Tech • Software
Leads the paid media function across two brands, setting strategy, channel mix, performance standards, budgets, and operational processes. Owns KPIs, client retention, P&L, margins, pricing, capacity, vendors, risk, growth, and executive stakeholder management. Manages Team Leads, develops organizational talent, supports sales and QBRs, handles escalations, and drives adoption of emerging ad platforms, AI tools, automation, and experimentation.
