Teams at HIP

Manage and optimize lead-generation campaigns for orthodontic and dental practices across Google Ads, Paid Search, LSA, and other media channels. Monitor budgets, bids, KPIs, lead quality, and ROI; troubleshoot performance issues; write ad copy; analyze campaign data; and recommend growth strategies. Collaborate with Partner Success, SEO, Web, Creative, Sales, and Support teams while communicating results and strategy updates to partners.

Leads account management and partner success across two brands and 500+ accounts. Owns gross and net revenue retention, expansion, renewals, onboarding, support, service standards, escalation management, staffing, performance benchmarks, compensation, and team efficiency. Manages Team Leads and senior account leaders, standardizes operating models without merging distinct service approaches, partners with Finance on margin, and drives responsible AI adoption across account workflows.