Giant Media/VuePlanner

Giant Media is a media and technology company that provides advertisers and their agencies the confidence to plan and buy contextually relevant video campaigns while identifying the environments most suitable for brand advertising across multiple platforms. The company supports clients through both managed services and self-serve approaches to media buying led by VuePlanner, a transparent, insight-driven planning tool for buying advertisers on YouTube.

VuePlanner® is Giant Media’s proprietary technology that powers contextual, data-driven YouTube campaign performance through relevant content identification and quality scoring, pre-bid transparency, and ongoing placement monitoring. Using a combination of machine learning and human curation, VuePlanner produces custom video-level placement lists that integrate seamlessly with both the Google Ads and DV360 platforms. VuePlanner is a verified YouTube Brand Suitability & Contextual Targeting Partner, one of 7 companies worldwide.