Gesa Credit Union Benefits Overview

Assists members and nonmembers with virtual deposit account opening, membership establishment, account maintenance, and applications. Provides service through phone, email, and web channels; conducts welcome outreach; cross-sells products; explains financial services; maintains confidentiality; mitigates fraud risk; resolves moderately complex issues; and supports training and interdepartmental relationships.

Leads brand copywriting and content strategy across digital, print, branch, and community channels. Owns Gesa’s brand voice, editorial planning, content governance, standards, audits, and lifecycle management. Translates complex financial information into clear member communications, uses performance data to improve content, partners on SEO and accessibility, and guides responsible adoption of AI content tools. Coaches internal contributors and coordinates stakeholders to ensure consistent, accurate, engaging communications.

Lead marketing strategy for multiple product portfolios, develop integrated go-to-market plans, translate research and performance data into strategic recommendations, drive cross-functional collaboration, manage complex initiatives and vendor partners, establish success measures, and present insights to senior leadership to inform prioritization and growth.