Genus Benefits Overview

Leads the design, analysis, optimization, testing, and integration of optical systems for flow cytometry instrumentation. Develops optical architectures, performs tolerance and stray-light analyses, creates validation plans, troubleshoots systems, and supports prototypes through production. Collaborates across engineering, manufacturing, and supplier teams; establishes technical standards, mentors engineers, contributes to intellectual property, and supports customer engagements.

Develops and executes integrated marketing campaigns across digital and offline channels, including websites, email, social media, print materials, public relations, trade shows, and customer engagement activities. Manages industry press and association relationships, events, budgets, marketing assets, campaign tracking, and lead-generation initiatives. Collaborates with sales and internal stakeholders to maintain marketing calendars, meet project deadlines, strengthen brand awareness, and improve campaign performance.

Manages and grows strategic swine industry accounts by building customer relationships, negotiating contracts, developing account plans, and driving revenue and profitability. Supports strategic customer initiatives, identifies business opportunities, manages budgets and sales pipelines, analyzes market and performance data, and communicates value propositions to stakeholders. Leads cross-functional teams and travels approximately 50% domestically.