Teams at Genesis Tech

Own and scale display, native, and programmatic user acquisition across Google Ads Display, AppLovin, and other networks. Launch channels from scratch, manage budgets and automation, build campaign analytics, and optimize CAC, ROMI, LTV, retention, and payback. Partner with creative and product marketing teams on audience insights, messaging, testing, funnels, and geographic expansion for an AI-first subscription product.

Own and scale paid user acquisition across Meta, TikTok, AppLovin, Google, Snap, Pinterest, and new channels. Manage $1M+ in monthly ad spend, build campaign analytics, improve automation, and partner with creative and product marketing teams. Optimize CAC, ROMI, LTV, retention, and payback while launching acquisition channels for a global subscription product.

Supports billing for foreign entities by reviewing bank transactions, organizing invoices for VAT reporting, verifying invoices, assisting with intercompany reconciliations, and collaborating with finance, accounting, and audit teams. The role also improves billing procedures and templates, manages deadlines, and handles ad hoc financial tasks.