Senior User Acquisition Manager (Google/AppLovin)

Posted 17 Minutes Ago
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Hiring Remotely in Ukraine
Remote
Senior level
Software
The Role
Own and scale display, native, and programmatic user acquisition across Google Ads Display, AppLovin, and other networks. Launch channels from scratch, manage budgets and automation, build campaign analytics, and optimize CAC, ROMI, LTV, retention, and payback. Partner with creative and product marketing teams on audience insights, messaging, testing, funnels, and geographic expansion for an AI-first subscription product.
Summary Generated by Built In

We're looking for a Senior User Acquisition Manager with a proven ability to scale paid acquisition through display, native, and programmatic channels: Google Ads Display, AppLovin, and other ad networks. This isn't a role where you just maintain campaigns. You'll launch new acquisition channels from scratch and help shape how an AI-first subscription product grows, working directly with the creative team and PMMs to turn your ideas into live tests.

About the Product
Findies gives women aged 40–60 a personal team of digital experts in fashion, beauty, wellness, and home. One subscription, all experts included. We are expanding fast and scaling our acquisition infrastructure globally.

The Reality Check
Our team is small and hands-on, and we're looking for professionals who want real ownership and the opportunity to shape and build the business. As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success. This is a high-leverage role: you'll own our display, native, and programmatic acquisition end to end — from launching new networks to scaling the ones that work, building campaign analytics, and managing automation. You'll work in fast-paced squads alongside creatives and Product Marketing Managers.

Your Mission

  • Own Display, Native & Programmatic: launch and scale Google Ads Display (GDN, Demand Gen; no Search), AppLovin, and native ad networks (e.g., Taboola, Outbrain, MGID), validating unit economics in each and scaling through new creatives, funnels, and geographies.
  • Build Campaign Analytics: track performance, identify growth opportunities, and turn data into clear decisions about what to scale, modify, or pause.
  • Manage Automation: maintain and improve campaign automation across channels, and use AI tools to streamline workflows.
  • Work in Squads: partner with creatives and PMMs on audience insights, messaging, creative briefs, and funnel consistency.
  • Protect Unit Economics: connect acquisition performance directly to business metrics: CAC, ROMI, LTV, retention, and payback periods.

What Makes You the Perfect Fit

  • 3+ Years in UA: hands-on experience as a UA Manager, independently managing campaign structure, budgets, bidding (tCPA / tROAS, value-based), placements, and testing.
  • Scale: direct ownership of $1M+ in monthly ad spend.
  • Subscription Experience: UA for web subscription products (web-to-web); web-to-app or mobile app experience is a plus.
  • Channel Background: hands-on experience with Google Ads Display (no Search) and/or programmatic and native networks such as AppLovin, Taboola, Outbrain, or MGID.
  • Launch Mindset: proven experience launching acquisition channels from scratch.
  • Data-Driven: strong understanding of campaign analytics, attribution models, cohort analysis, LTV, and payback periods.

What’s in It for You

  • High Autonomy: zero micromanagement, with full ownership of your strategy, execution, and budget allocation.
  • Uncapped Budgets: access to unlimited marketing spend as fast as you can prove profitable ROAS.
  • Zero Bureaucracy: test and launch new ideas in hours, not weeks.
  • AI Domain: a hyper-growth product in the world’s fastest-growing tech sector.

Perks & Benefits

  • Remote-First Culture & Workspace: work from anywhere in the world. We evaluate your business impact, not your hours online, and we cover your coworking membership.
  • Time Off to Recharge: 20 working days of fully paid annual leave plus paid sick days.
  • Continuous Learning: a dedicated budget for professional courses, international conferences, specialized workshops, and advanced language training.
  • Healthcare: a comprehensive medical insurance package, including access to corporate medical consultants.
  • AI-First Environment: a compact, high-performing team that deeply values autonomy, tech-driven workflows, and proactive initiative.

Skills Required

  • 3+ years of hands-on user acquisition experience
  • Independently managing campaign structures, budgets, bidding, placements, and testing
  • Direct ownership of $1M+ in monthly advertising spend
  • User acquisition experience for web subscription products, preferably web-to-web
  • Hands-on experience with Google Ads Display, programmatic networks, or native networks such as AppLovin, Taboola, Outbrain, or MGID
  • Experience launching acquisition channels from scratch
  • Strong understanding of campaign analytics, attribution models, cohort analysis, LTV, and payback periods
  • Web-to-app or mobile app experience
Am I A Good Fit?
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The Company
HQ: Kyiv, Kyiv
874 Employees
Year Founded: 2008

What We Do

Genesis is a co-founding company that builds global tech businesses together with outstanding entrepreneurs from CEE. We're one of the largest global app developers. Apps of Genesis companies have been downloaded by more than 400 mn users globally and are used by tens of millions of users monthly. Genesis has co-founded now independent tech companies such as Jiji, BetterMe, Headway. We've launched and are currently developing successful projects such as OBRIO, Universe, AMO, Boosters, and others in our ecosystem. We have one of the best tech teams in Europe. As a result, we're constantly recognized as top IT employees in CEE and Ukraine.

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