Teams at G2

Build, execute, and QA B2B marketing campaigns in Marketo across webinars, events, content, and newsletters. Manage campaign intake workflows in Asana, maintain templates and dependencies, verify tracking, UTM parameters, Salesforce synchronization, links, forms, naming conventions, and documentation. Troubleshoot campaign issues and use AI tools to improve QA, list building, content formatting, and campaign production efficiency.

Own and scale marketing-to-sales operations infrastructure across Salesforce, Marketo, Clay, Qualified, and related systems. Manage lead lifecycle architecture, routing, scoring, enrichment, deduplication, data quality, conversational marketing workflows, and funnel optimization. Partner with Marketing, Sales, SDRs, Business Systems, and vendors to improve pipeline quality, speed to lead, and sales efficiency. Implement AI-enabled automation, oversee tool budgets, and support system migrations and process governance.

Own marketing analytics, funnel and campaign reporting, lead scoring, routing, data reconciliation, and Marketing-to-Sales handoff workflows. Build dashboards, validate Salesforce and Marketo data, manage RingLead logic, troubleshoot routing issues, and perform recurring QA across go-to-market systems. Partner with BI and Data teams, identify optimization opportunities, present findings to leadership, and use AI tools to accelerate reporting and data-quality workflows.