Teams at FrontStory

Lead and scale full-marketing function across 14+ traffic channels to seven-figure monthly media spend. Own paid acquisition, affiliates, creative, funnels, retention, and analytics; hire and manage a performance marketing team, build reporting and tagging infrastructure, and ensure ROI and compliance in policy-restricted verticals.

Design, build, and deploy production ML systems for a mobile-gaming loyalty platform using high-volume behavioral data. Create real-time models for marketplace matching, dynamic pricing, personalized recommendations, fraud detection, and game-economy simulation, owning end-to-end delivery and iteration.

Manage end-to-end ad monetization across supply (publishers/inventory) and demand (SSPs, DSPs, direct deals). Onboard and optimize web, app, and CTV inventory, configure header bidding and ad servers, integrate demand partners, run revenue optimization and A/B tests, maintain reporting, troubleshoot technical issues, and ensure tracking and auction integrity.