Performance Marketing Manager (PPC & User Acquisition) – Mobile Apps

Posted 18 Days Ago
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Hiring Remotely in Israel
Remote
Mid level
Software
A digital media publisher aiming to bring the most fascinating stories out there to online media magazines
The Role
Own and scale Google Ads and Google App Campaigns for a large mobile app portfolio. Manage substantial budgets and complex account structures, optimize predictive LTV-based bidding, analyze cohort and payback data using GA4, Singular, and RevenueCat, and use AI tools for reporting and anomaly detection. Drive user acquisition growth initiatives with strong ownership and analytical decision-making.
Summary Generated by Built In
Description

Jedy Apps is a mobile app company operating a portfolio of 80+ Android utility apps on Google Play, reaching ~1.5M daily active users. We run performance marketing at scale, backed by robust data infrastructure (Firebase/GA4, RevenueCat, Singular) and AI-driven automation tools.

About the Role We're looking for a data-driven, highly analytical User Acquisition Manager to own and grow our Google Ads activity (primarily Google App Campaigns), with a clear path to expanding into non-social channels.

This is not a maintain-the-dashboards role. We want someone who treats UA as a science and acts as their own Data Analyst—comfortable diving deep into raw data without relying on a dedicated data science team, working with LTV modeling, predictive bidding, and managing complex account structures with high budgets

What You'll Do

  • Own and scale Google Ads performance across dozens of app campaigns, managing large-scale budgets ($1M+ monthly) and complex account structures.
  • Build and optimize bidding strategies based on predicted Lifetime Value (LTV) rather than simple targets.
  • Conduct hands-on data analysis using GA4, Singular, and RevenueCat to uncover deep insights and optimize campaign performance based on payback and cohort dat
  • Leverage AI tools to automate reporting, detect anomalies, and streamline repetitive tasks.
  • Demonstrate an ownership mindset by driving initiatives proactively and taking responsibility for the growth roadmap.
Requirements
  • 3+ years of hands-on experience managing Google Ads accounts.
  • 1+ year specifically with Google App Campaigns (UAC).
  • Proven experience managing complex, large-scale account structures and significant advertising budgets ($750k+ monthly spend).
  • Experience working with predicted/modeled LTV as a bidding input, not just historical revenue.
  • Strong hands-on data analytics skills – acting as your own Data Analyst to perform deep data explorations and draw actionable insights.

Skills Required

  • 3+ years of hands-on experience managing Google Ads accounts
  • 1+ year of experience with Google App Campaigns or UAC
  • Experience managing complex, large-scale account structures
  • Experience managing significant advertising budgets of $750,000 or more monthly
  • Experience using predicted or modeled LTV as a bidding input
  • Strong hands-on data analytics skills, including deep data exploration and actionable insight generation
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The Company
HQ: Tel Aviv-Yafo
125 Employees
Year Founded: 2012

What We Do

FrontStory is a digital media publisher, specializing in software product developing and advertising for website owners. In FrontStory, we combine expert data collection and deep analysis that enables identifying, managing and engaging audiences, in addition to providing some of the best publishing products to monetize traffic. Our vision is to bring the most fascinating stories out there to online media platforms, and thanks to our data-driven algorithms and seven years of expertise, to create top trending viral content. Our mission is to provide you with the viral content you need in order to tap into our ever-growing market of over 45 million Americans, across our network of digital assets. We love what we do, and we do it best.

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