Teams at Frida

Manage marketing execution across Frida brands and global markets, coordinating timelines, budgets, resources, creative assets, vendors, agencies, and cross-functional teams. Oversee campaign, packaging, retail marketing, and production initiatives from briefing through final delivery. Maintain project processes and calendars, manage reviews and feedback, identify risks, allocate creative resources, organize assets, and administer Asana workflows. Train team members on marketing tools and processes while ensuring projects meet scope, schedule, budget, and brand standards.

Edit short-form, performance-focused video ads for Meta and TikTok using raw footage, UGC, product footage, scripts, and voiceovers. Create conversion-focused variations, test hooks, pacing, captions, visuals, calls to action, and creative structures, then adapt ads based on performance feedback. The role requires strong direct-response, e-commerce, DTC, and platform-native creative judgment, along with proficiency in professional video editing tools.

Own commercial marketing strategy and business performance for a key consumer brand category. Lead product launch and renovation plans, messaging, creative development, media and promotion tracking, retailer sell-in materials, competitive intelligence, Nielsen category mapping, market analysis, and cross-functional business reviews. Partner with Finance, Sales, E-commerce, Media, Creative, Operations, and R&D to achieve revenue, margin, and growth objectives.