Teams at Frida

Lead growth and innovation for the brand by identifying market opportunities, building and prioritizing a 1–3 year innovation pipeline, developing business cases and go-to-market plans, and driving portfolio and pricing recommendations. Partner cross-functionally to commercialize new products, measure post-launch performance, and influence senior leadership with data-driven insights to grow market share.

The Social Content Lead will manage social publishing calendars, execute content strategies, optimize performance, and collaborate cross-functionally to enhance social engagement for Frida brands.

Serve as the operational lead for the Walmart business, owning day-to-day retailer replenishment and supply chain execution. Monitor inventory and performance metrics, identify risks, drive cross-functional initiatives, improve forecasting and reporting, and build retailer relationships to ensure timely fulfillment and strong in-stock performance.