Teams at Frida

Supports paid social creative execution across multiple brands by coordinating creators, freelancers, agencies, timelines, deliverables, asset libraries, reviews, and production logistics. Develops and reviews hooks, headlines, captions, creator talking points, concepts, and creative variations. Conducts competitor and platform research, tracks trends, organizes performance data, and helps identify creative insights. Requires strong organization, copywriting, visual judgment, paid social knowledge, and analytical instincts.

Own and evolve social media strategy across Frida’s Baby, Mom, and Fertility brands. Create, shoot, edit, publish, and optimize short-form video and other social content across TikTok, Instagram, YouTube, LinkedIn, and related platforms. Manage content calendars, briefs, shoots, trends, community engagement, social listening, performance reporting, and cross-functional priorities. Serve as an on-camera brand representative while managing direct reports and contractors.

Lead Frida’s talent acquisition strategy and full-cycle recruiting across functions and levels. Build scalable recruiting processes, diverse talent pipelines, assessment practices, employer branding initiatives, and recruiting technology capabilities. Advise executives and hiring managers, manage candidate experience and external search partners, analyze recruiting data, and lead, coach, and develop the Talent Acquisition team in a fast-growing environment.