Frida
Teams at Frida
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As the Director of Category Management for Walmart, you'll drive growth in the baby category through data analysis, develop planograms, and collaborate with Walmart's teams to influence shelf strategy and assortment decisions.
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The Social Content Lead will manage social publishing calendars, execute content strategies, optimize performance, and collaborate cross-functionally to enhance social engagement for Frida brands.
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Lead commercial brand strategy and growth for Frida's product lines. Drive innovation, product marketing, pricing, SKU management, and retailer partnerships. Use consumer insights, Nielsen/IRI analytics, and shopper data to inform brand planning, support sales, and manage cross-functional product development and marketing initiatives while leading a high-performing team.
