Director, Demand Planning

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Director, Demand Planning to join our Demand Planning team based in Miami, FL. Reporting to the CFO, this leader will shape demand forecasting strategy, improve forecast accuracy, and align Sales, Brand, Finance, and Operations around reliable demand plans. The ideal candidate brings deep planning expertise, strong analytical judgment, and proven experience leading teams and cross-functional planning processes in a fast-paced environment.

Responsibilities to include:

•  Lead the development and execution of long-term demand planning strategies aligned with business goals and market dynamics.
• Partner with senior leadership to refine forecasting methodologies and improve product-level forecast accuracy.
• Collaborate with Field Sales, Brand, Finance, and Operations to incorporate retailer dynamics, market trends, and promotional strategies into demand plans.
• Own demand planning KPIs, including forecast accuracy and forecast bias, and implement corrective actions to improve performance.
• Direct annual demand planning and forecasting, including demand budget development and identification of potential gaps.
• Ensure accurate monthly, quarterly, and annual forecasts that support financial planning and operations.
• Lead, mentor, and develop a high-performing demand planning team with clear objectives and accountability.
• Improve demand planning processes, systems, and tools, using technology and analytics to streamline forecasting and reporting.
• Deliver quarterly LE reviews to executive leadership and communicate key forecast risks, opportunities, and critical updates.
• Support additional projects and responsibilities as business needs and priorities evolve.

What You Will Need

• Bachelor’s degree.
• 8+ years of experience in Retail Merchandise Planning or Demand Planning, including 3+ years in a leadership role.
• Proven ability to develop and execute demand planning strategies.
• Experience leading Sales & Operations Planning (S&OP) and aligning Sales, Finance, and Operations.
• Strong analytical, reporting, and forecasting skills, with the ability to translate data into actionable insights.
• Proficiency in demand planning systems, ERP platforms, and forecasting tools such as Oracle, Demand Solutions, Power BI, or similar.
• Ability to work in a fast-paced environment where requirements and priorities change.
• Consumer obsessed, with a strong understanding of customer and retailer needs.
• Excellent written, verbal, and presentation skills, with the ability to influence stakeholders at all levels.
• Ability to manage multiple projects and competing deadlines with strong organizational skills.
• Proactive and able to work autonomously and collaboratively as part of a team.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Director, Demand Planning, you will work closely with Field Sales, Brand, Finance, Operations, and senior leadership.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• We offer a comprehensive and thoughtfully designed benefits package to support our employees:
• Robust health benefits including:
• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.

• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.