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Digital Media • Information Technology
Executes and optimizes digital marketing campaigns across paid and organic channels, including Meta and Google Ads, email, social media, SEO, and CRM. Analyzes performance using GA4, Salesforce, and marketing platforms; manages A/B testing, audience segmentation, lifecycle campaigns, and conversion improvements. Supports product launches, promotions, customer storytelling, budget tracking, and performance reporting while collaborating with Product, Sales, Client Care, and Creative teams.



