Jobs at Fitt

Lead the marketing function for a food-as-medicine startup, developing brand, go-to-market, acquisition, retention, conversion, and consumer experience strategies. Manage the internal team and external agencies, oversee campaigns and product launches, translate clinical information into consumer messaging, support surgeon relationships, analyze performance data, and guide marketing investments across B2B2C channels.

Own B2B and HCP marketing strategy for a precision health microbiome testing platform. Develop lifecycle, go-to-market, scientific education, content, paid media, email, and partner campaigns targeting healthcare practitioners, clinics, and enterprise prospects. Build acquisition funnels, optimize activation and retention, translate complex clinical science into accessible messaging, track performance and attribution, and collaborate with sales, partnerships, clinical, science, product, and operations teams to grow qualified leads and referral revenue.

Support media relations for health, wellness, fitness, and performance brands: draft and distribute press materials, conduct media and creator outreach, secure placements, support events, monitor coverage, create client reports, maintain media lists, and assist account teams with research and administrative tasks.

Lead AIIR’s creator practice by developing strategy, systems, relationships, campaign frameworks, and scalable processes. Manage creator campaigns end to end, including outreach, contracting, budgets, execution, tracking, reporting, and performance optimization. Advise clients, negotiate usage and exclusivity terms, oversee affiliate programs, collaborate with PR and paid media teams, support new business, and mentor or hire creator team members.

Own end-to-end product design across consumer checkout, merchant dashboards, marketplace, and clinical provider tools. Define problems, research users, prototype with AI tools, develop interfaces in Figma, ship improvements, and iterate using metrics and research. Partner with product managers, engineers, marketing, and analytics while building design systems and shaping design culture.

Own and operate the affiliate program end-to-end: platform operations across multiple affiliate networks, commission and payment structures, deliverable fulfillment, reporting, and presenting program ROI to merchants. Partner with Finance and cross-functional teams to manage enrollment, payouts, inventory, and churn while building systems and playbooks to scale program growth.

Lead end-to-end onboarding and implementation for high-impact merchant partners, enable HSA/FSA payment acceptance, drive revenue through co-marketing and data-driven campaigns, provide white-glove merchant support, optimize performance with analytics, and collaborate cross-functionally to scale partner success.

Proactively identify and engage prospective customers in medical, academic, health/wellness, or fitness sectors to meet sales quotas. Demonstrate and sell clinical-grade metabolic assessment products, build and maintain client relationships, track interactions in CRM, follow sales strategies and KPIs, research market opportunities, and travel for business and tradeshows.

Lead and scale influencer, affiliate, and creator partnerships across brands. Develop multi-year growth plans, recruit and manage creators and ambassadors, optimize creator economics (CAC, ROAS, LTV), run performance-driven campaigns across DTC, Amazon, retail and subscriptions, and build scalable systems and a high-performing team.

Lead media relations and strategic PR for health, wellness, fitness, and performance clients. Serve as primary client contact, mentor junior staff, secure earned media, manage account performance, provide crisis counsel, and support events and guest curation.