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Fitness
Leads the integrated B2B marketing strategy across sales enablement, digital channels, product marketing, content, and events. Partners with sales, clinical, R&D, and leadership teams to drive lead generation, customer acquisition, pipeline growth, and measurable revenue impact. Develops positioning, messaging, sales tools, educational campaigns, and content governance systems while translating complex clinical information into compliant, evidence-based communications.
Fitness
Lead corporate and group sales for a luxury wellness company by developing executive retreats, incentive programs, corporate partnerships, and recurring revenue. Build relationships with C-suite stakeholders, establish corporate rate plans and strategic alliances, grow group and corporate room-night revenue, and increase cross-selling into wellness programs. The role requires consultative sales leadership, a strong corporate network, and substantial luxury hospitality groups-sales experience.
Fitness
Own North American retail and distributor revenue for an FDA-registered EMS wearable. Build channel strategy, secure retail and distributor accounts, manage launches through the first 90 days, monitor sell-through, drive reorders, and provide partner insights to internal teams. The role requires an established buyer network, experience managing launches and sell-through, credibility across retail and distribution, and travel to buyer meetings, trade shows, and distributor sites.
Fitness
Lead the marketing function for a food-as-medicine startup, developing brand, go-to-market, acquisition, retention, conversion, and consumer experience strategies. Manage the internal team and external agencies, oversee campaigns and product launches, translate clinical information into consumer messaging, support surgeon relationships, analyze performance data, and guide marketing investments across B2B2C channels.
Fitness
Support media relations for health, wellness, fitness, and performance brands: draft and distribute press materials, conduct media and creator outreach, secure placements, support events, monitor coverage, create client reports, maintain media lists, and assist account teams with research and administrative tasks.
Fitness
Lead AIIR’s creator practice by developing strategy, systems, relationships, campaign frameworks, and scalable processes. Manage creator campaigns end to end, including outreach, contracting, budgets, execution, tracking, reporting, and performance optimization. Advise clients, negotiate usage and exclusivity terms, oversee affiliate programs, collaborate with PR and paid media teams, support new business, and mentor or hire creator team members.
Fitness
Lead end-to-end onboarding and implementation for high-impact merchant partners, enable HSA/FSA payment acceptance, drive revenue through co-marketing and data-driven campaigns, provide white-glove merchant support, optimize performance with analytics, and collaborate cross-functionally to scale partner success.



