Jobs at Fitt

Reports and writes timely coverage of health, wellness, fitness, healthcare, and consumer health businesses. Responsibilities include breaking news, developing sources, conducting interviews, pitching original stories, analyzing industry developments, publishing on deadline, supporting newsletter and social distribution, and maintaining rigorous editorial standards. The role requires strong writing, research, news judgment, and business curiosity, with approximately 2–5 years of reporting or writing experience.

Own the end-to-end customer retention program for a health and fitness wearables brand. Responsibilities include managing Klaviyo email and SMS flows, lifecycle strategy, segmentation, campaigns, upsell and repeat-purchase initiatives, list growth, testing, deliverability, reporting, and onsite retention touchpoints across Shopify. The role requires taking ownership of an existing program, improving customer journeys, and coordinating with Brand and other teams to drive lead conversion, device adoption, and retention revenue.

Leads the integrated B2B marketing strategy across sales enablement, digital channels, product marketing, content, and events. Partners with sales, clinical, R&D, and leadership teams to drive lead generation, customer acquisition, pipeline growth, and measurable revenue impact. Develops positioning, messaging, sales tools, educational campaigns, and content governance systems while translating complex clinical information into compliant, evidence-based communications.

Own North American retail and distributor revenue for an FDA-registered EMS wearable. Build channel strategy, secure retail and distributor accounts, manage launches through the first 90 days, monitor sell-through, drive reorders, and provide partner insights to internal teams. The role requires an established buyer network, experience managing launches and sell-through, credibility across retail and distribution, and travel to buyer meetings, trade shows, and distributor sites.

Lead the marketing function for a food-as-medicine startup, developing brand, go-to-market, acquisition, retention, conversion, and consumer experience strategies. Manage the internal team and external agencies, oversee campaigns and product launches, translate clinical information into consumer messaging, support surgeon relationships, analyze performance data, and guide marketing investments across B2B2C channels.

Support media relations for health, wellness, fitness, and performance brands: draft and distribute press materials, conduct media and creator outreach, secure placements, support events, monitor coverage, create client reports, maintain media lists, and assist account teams with research and administrative tasks.

Lead end-to-end onboarding and implementation for high-impact merchant partners, enable HSA/FSA payment acceptance, drive revenue through co-marketing and data-driven campaigns, provide white-glove merchant support, optimize performance with analytics, and collaborate cross-functionally to scale partner success.