Teams at The Farmer's Dog

Lead owned-channel architecture and execution across email, SMS, push, direct mail, and referral to convert leads to first-time customers. Own CDP event schema, segmentation, HTML/Jinja templates, experimentation framework, platform/vendor management, attribution and reporting. Manage and develop a team, partner with Data Science and Engineering, and run pilots and migrations to optimize blended CAC and channel incrementality.

Own a strategic brand partnership end-to-end: build annual activation calendars, execute integrated campaigns, negotiate contracts, lead cross-functional collaboration, define and track success metrics, report ROI to leadership, and establish repeatable playbooks to scale large-scale brand partnerships.

Lead and evolve The Farmer's Dog visual identity across campaigns, packaging, social, and physical experiences. Manage and mentor a design team, set art direction for video and advertising assets, collaborate cross-functionally with Creative, Brand Operations, and Product Design, and ensure cohesive, high-quality brand execution across all customer touchpoints.